Terms of Service

These terms are an agreement between Halawani Tech Plus (HT+), Licensed Dealer (Osek Murshe) no. 207049065, Baladi Mall, Beit Hanina, Jerusalem ("HT+", "Lomif", "we", "us"), and the person or business that creates an account or uses Lomif ("you").

Lomif (the "Service") is an online tool, at app.lomif.ai and lomif.ai, that helps businesses answer customer messages, plan and publish social media content, send WhatsApp messages, make pictures and short videos with AI, talk to an AI assistant ("Lomi") by text or voice, and see their results.

By creating an account, ticking "I agree" or using the Service, you accept these terms, including the Data Processing Terms in section 6. Our Privacy Policy explains how we handle personal data; it is information for you and is not part of this contract. If you accept for a business, you must have authority to bind it, and "you" means that business. If you do not agree, do not use the Service.

The Service is made for business use. If the law where you live treats you as a consumer, you keep every right that law gives you that cannot be waived.

1. Definitions

• Account: your Lomif account, including every workspace under it.
• Authorised Users: staff, clients, agencies or others you allow to use your Account, up to the number your plan allows.
• Connected Platform: a third-party service you link to Lomif, such as Facebook, Instagram, WhatsApp Business, TikTok, YouTube, Google Business Profile, Discord or your website.
• End Customers: people who message, follow, call or are messaged by your business through the Service.
• Marketing Message: any message that advertises or promotes a product, service, offer or event, or encourages someone to spend money, including broadcasts, campaigns and follow-ups that do so.
• AI Output: content generated by AI features at your request, including text, pictures, video, voice and scores.
• Your Content: text, images, video, audio, contacts, messages and other material you or your Authorised Users upload, create, receive or publish through the Service, including AI Output.
• Credits: prepaid units used for AI actions. Plan Credits come with a paid plan every month; Top-up Credits are bought separately.
• Free plan: the plan your Account moves to after the trial if you do not subscribe (section 10.2).
• Sub-processor Page: the public list of our sub-processors at https://lomif.ai/subprocessors/.

2. Your account

2.1 You must be at least 18 and have authority to act for the business you connect.

2.2 Give accurate, complete details when you register and keep them up to date.

2.3 Keep your login details confidential. You are responsible for all activity in your Account, including by Authorised Users, and for making sure they follow these terms.

2.4 Tell us without delay at info@lomif.ai if you suspect unauthorised access to your Account.

2.5 An agency managing accounts for its clients must hold each client's authority and remains responsible to us for those accounts.

2.6 You may sign in with a Google or Facebook account. Those services' own terms apply to that sign-in.

3. Connected platforms

3.1 You may connect only accounts you own or are authorised to manage.

3.2 You authorise Lomif to access and act on each Connected Platform only as needed for the features you use, for example reading messages to suggest or send replies, publishing posts and videos you approve or schedule, reading and answering reviews, and reporting your results.

3.3 You must comply with each Connected Platform's own terms and policies, including those of Meta, WhatsApp Business, TikTok, YouTube, Google and Discord. Lomif's use of information received from Google APIs (YouTube and Google Business Profile) follows the Google API Services User Data Policy, including its Limited Use requirements.

3.4 We do not control Connected Platforms. We are not responsible for their availability, fees or decisions (such as restricting your account or rejecting a message template), or for changes to their features.

3.5 You may disconnect any Connected Platform at any time in Connections. Disconnecting stops our access from then on; it does not remove content already published there.

3.6 Automatic replies on WhatsApp and other Connected Platforms must stay within your own business: your products, services, prices, orders and bookings. You may not use the Service to offer a general-purpose AI assistant to the public through a Connected Platform.

4. Messaging rules

4.1 You may message only people who contacted you first about the matter you are answering, or who gave you prior consent to hear from you, in the form the law and platform rules require. Marketing Messages may be sent only to people who gave that prior consent.

4.2 For every contact you include in a broadcast, campaign or follow-up that is a Marketing Message, you must record where and when that person gave consent, and keep that record for as long as the law requires. The Service asks you to record the consent source before each broadcast and keeps it with that broadcast. We may block Marketing Messages to contacts without a recorded consent source.

4.3 You must honour every opt-out promptly. Lomif automatically removes contacts who reply STOP; you must also act on opt-outs made in any other way.

4.4 Each Marketing Message must be identified as advertising where the law requires it (in Israel, the word "פרסומת" at the start of the message), name your business and how to contact it, and explain how to opt out in the same channel. Lomif adds these to marketing templates by default. Do not remove them.

4.5 You are the sender of every message sent through your Account, including replies and follow-ups sent automatically and calls answered by the AI receptionist. You are responsible for complying with the marketing, anti-spam, consumer-protection and privacy laws of your country and your recipients' countries. This includes, in Israel, section 30A of the Communications (Telecommunications and Broadcasting) Law, 1982.

4.6 Connected Platforms may charge you directly for some messages (for example WhatsApp template messages). Those charges are between you and the platform.

4.7 We may pause a broadcast, campaign or automation that appears to breach this section, a platform's rules or the law, and will tell you why.

4.8 The AI receptionist answers incoming calls only. You may not use it to place promotional calls. Where the Service records or transcribes a call or voice message from an End Customer, you must give any notice and obtain any consent the law of your country and theirs requires.

5. Your content

5.1 As between you and us, you own Your Content, including AI Output, to the extent the law allows it to be owned.

5.2 You give us a non-exclusive, worldwide, royalty-free licence to host, store, copy, process, transmit, adapt (for example resize, translate or transcribe) and display Your Content only as needed to provide, secure and support the Service for you. The licence ends when Your Content is deleted, except for backup copies kept under section 17.

5.3 You are responsible for obtaining all rights and consents needed for Your Content and for us to process it under these terms.

5.4 We do not use Your Content to train AI models. The providers that write text and replies for us (Anthropic and OpenAI) and our Arabic voice provider (Sawtak) do not train their models on the data we send them under their terms.

5.5 On the Free plan, your link page shows a small "Made with Lomif.ai" mark.

5.6 If you send us suggestions or feedback, we may use them freely without any obligation to you.

5.7 Our website chat widget and link page templates are designed to meet Israeli Standard IS 5568 (WCAG 2.0 level AA). You are responsible for the accessibility of what you add to them, such as text descriptions for your pictures.

6. Privacy and End Customer data

6.1 Our Privacy Policy explains how we handle personal data about you and your Authorised Users.

6.2 Data Processing Terms. For End Customers' personal data that we process for you, you are the controller (database owner) and we act as your processor (holder), or the equivalent roles under the law that applies. This section 6 is our data processing agreement. It is designed to meet Article 28 of the GDPR and the UK GDPR, and regulation 15 of the Privacy Protection (Data Security) Regulations, 2017. It applies automatically when you accept these terms; if you need a signed copy, write to info@lomif.ai.

Details of processing

• Subject matter and nature: hosting, storing, organising, analysing and transmitting End Customer data, and generating replies, as needed to provide the Service.
• Duration: for as long as you use the Service, and then until deletion under section 17.
• Data subjects: your End Customers and anyone else whose data you bring into the Service.
• Types of data: names, phone numbers, usernames, email addresses, message content, voice messages and call audio, photos, order and booking details, and anything else your End Customers send you. Messages may include special categories of data (such as health details) where End Customers send them; you are responsible for having a lawful basis for that.
• Purpose: only to provide the Service to you.
• Systems: the Lomif.ai app and the sub-processor systems listed in section 6.3.

Our commitments. We will:

• (a) process End Customer data only on your documented instructions, which include these terms and your settings in the Service, also for transfers abroad, and never for our own purposes, unless the law requires otherwise, in which case we will tell you first unless the law forbids it;
• (b) tell you promptly if we believe an instruction breaks data protection law;
• (c) limit our staff's access to what is needed to support you at your request, keep the Service secure and fix errors, log that access, and bind every person with access to confidentiality;
• (d) protect the data with appropriate technical and organisational measures, including those required by Article 32 of the GDPR and the Israeli Data Security Regulations, as described in our Privacy Policy;
• (e) use sub-processors only as set out in section 6.3. You give general authorisation for those listed there. We give at least 14 days' notice by email or in the app before adding or replacing one, and you may object on reasonable data protection grounds; if we cannot resolve the objection, you may cancel and receive a pro-rata refund of prepaid fees. We bind each sub-processor by written contract to the same data protection obligations, and we remain responsible to you for its performance;
• (f) help you answer End Customer requests to exercise their rights, and pass on to you without undue delay any such request we receive directly;
• (g) help you meet your obligations on security, breach notification, data protection impact assessments and consultation with regulators, taking into account the nature of the processing and the information available to us;
• (h) notify you without undue delay, and in any case within 48 hours, after becoming aware of a personal data breach or security incident affecting End Customer data, with the information you need to meet your own notification duties;
• (i) when the Service ends, let you export the data and then delete it as set out in section 17, unless the law requires us to keep it;
• (j) report to you in writing on how we comply with this section and the Israeli Data Security Regulations once a year and on request; and
• (k) make available the information needed to show compliance with this section, and allow audits by you or an independent auditor you appoint, on 30 days' notice, at your cost, during business hours, subject to confidentiality, and no more than once a year unless a regulator requires it or a breach has occurred.

6.3 Our current sub-processors are:

Connected Platforms you link (Meta, Google, TikTok, Discord and others) receive data under their own terms.

6.4 You must have a lawful basis, and give any notices the law requires, for us to process End Customer data.

6.5 Personal data may be processed outside your country, including in the United States and other countries where our providers operate. For data sent out of Israel, we use the safeguards required by the Privacy Protection (Transfer of Data to Databases Abroad) Regulations, 2001. The European Commission recognises Israel as providing adequate protection, so data can come to us from the EU. For onward transfers to countries without such recognition, we sign the EU Standard Contractual Clauses (and the UK Addendum) with the sub-processor, or rely on the EU-US Data Privacy Framework where it is certified. You can ask us for a copy of these safeguards.

7. AI features

7.1 Some features use third-party AI providers to write, translate, transcribe, speak, assess or create content.

7.2 AI can be wrong, incomplete, or similar to content made for others. We do not promise that AI Output is accurate, original or free of third-party rights. Review AI Output before you use or publish it.

7.3 Scores and predictions, such as the post check, the picture check, virality scores, presence scores and best posting times, are estimates to help you decide. They are not guarantees of reach, sales or platform approval.

7.4 You choose whether replies are sent automatically and whether the AI receptionist answers calls. Replies and answers sent automatically are treated as sent by you.

7.5 When automatic replies are on, the Service adds by default a short notice at the start of each new conversation that the business uses an AI assistant. You may change the wording, but you must not remove the notice where the law (including Article 50 of the EU AI Act and section 17941 of the California Business and Professions Code) or a Connected Platform requires it.

7.6 AI providers receive only the content you use a feature on and, if you turn on suggested or automatic replies, the End Customer messages being answered. Posts processed by AI are marked "AI used" in the app. When "Do it myself" (No-AI mode) is on, nothing is sent to any AI service.

7.7 Pictures made with AI features carry a machine-readable AI marker (IPTC metadata) when you publish them through the Service; videos and voice carry the marks our providers apply. Do not remove them. Where a Connected Platform offers a setting to label AI-generated content, the Service applies it when you publish AI Output.

7.8 You must label AI-generated content where the law or a Connected Platform requires it. Do not use AI features to depict or imitate a real person's face, likeness or voice without that person's written consent, or to make pictures or videos that pass off a product, place or event as real when it is not. Pictures and videos made with AI features are labelled as AI-generated on the platforms that support it (such as the “AI info” label on Instagram and Facebook and the AI-generated label on TikTok) when you publish them through the Service. We may block prompts and uploads that appear to depict public figures.

7.9 Lomi on lomif.ai is an AI assistant that answers questions about the Service before you sign up. It can make mistakes. The plans, prices and features shown inside the app at checkout are the ones that apply.

8. Acceptable use

8.1 You must not, and must not let anyone else:

• send spam or Marketing Messages without prior consent, or buy, rent or scrape contact lists;
• publish content that is illegal, defamatory, harassing, hateful, sexually explicit, violent, misleading or unsafe, or that infringes anyone's intellectual property, privacy or other rights;
• impersonate any person or business, or create deceptive content about real people;
• make false or unsupported health, financial or product claims;
• remove the AI notices, advertising labels, opt-out instructions or AI content marks the Service adds, where the law or a Connected Platform requires them;
• bypass usage limits, Credit metering, the Free plan's daily allowance, security measures or platform rate limits, or access accounts or data you are not authorised to access;
• open several Accounts to collect extra trials, free allowances or promotions;
• copy, reverse-engineer, decompile, resell or sublicense the Service, except as an agency plan or the law allows;
• use the Service to build a competing product, or run automated scripts against it other than through tools we provide;
• introduce malware or interfere with the Service or other users; or
• use the Service in breach of applicable sanctions or export-control laws.

8.2 Sanctions. The Service may not be used by any person on a sanctions list that applies to us or our providers. We may refuse, suspend or close Accounts, and block payments, to comply with sanctions laws.

9. Our intellectual property

The Service, its software, design and templates, the Lomif name and logo and the Lomi character belong to HT+ or its licensors. While your Account is open and you comply with these terms, we give you a limited, non-exclusive, non-transferable right to use the Service for your business. All other rights are reserved.

10. Trial, Free plan, plans, Credits and payment

10.1 Trial. New Accounts get a free 14-day trial with the features and Credits shown at sign-up. One trial per business. We may change trial offers for future sign-ups.

10.2 Free plan. When the trial ends without a paid plan, your Account moves to the Free plan. On the Free plan you can keep using the features that cost us nothing to run, such as posting and scheduling, the inbox, the photo and video editors, Media, your link page and "Do it myself", for as long as we offer them. The Free plan also includes a small daily allowance of AI writing (for example replies and captions), which resets every day and which we may change, limit or withdraw at any time. AI pictures, AI videos, trial reels and anything beyond the daily allowance need Credits or a paid plan.

10.3 Plans. Paid plans (currently Basic, Pro and Agency) are monthly subscriptions. Each plan includes a set number of Plan Credits every month, a team size and a set of features, all shown before you buy. Prices are set in US dollars. Depending on your location we may show and charge the price in your local currency; the amount shown at checkout is the amount you pay.

10.4 Renewal. Plans renew automatically each month at the current price until you cancel. You can cancel at any time; cancellation takes effect at the end of the paid period, and you keep access until then. At the end of the paid period your Account moves to the Free plan.

10.5 Promotional prices. A discount or launch offer applies only for the period stated in the offer. After that, your plan renews at its regular price. Before the first renewal at the regular price, we will email you the new price and how to cancel (at least 7 days before it).

10.6 Price changes. We will give at least 30 days' notice of a price increase for your plan. It applies from your first renewal after the notice period, and you may cancel before then if you do not agree.

10.7 Credits. Credits pay for AI actions; the cost of each action in Credits is shown in the app before you run it and may change for future actions. Plan Credits are added at the start of each paid month. Top-up Credits can be bought on any plan, including the Free plan. Credits do not expire while your Account is open; they are used after the Free plan's daily allowance. Credits bought with a plan cost less per Credit than Top-up Credits; the current per-Credit prices are shown in Credits & billing. Credits are not refundable or transferable between Accounts, except where the law requires, when an action fails (failed actions are refunded automatically as Credits) or as section 16.2 provides.

10.8 Taxes. Prices include Israeli VAT where it applies. You are responsible for any other taxes due in your country on your purchase.

10.9 Payment. You authorise us and our payment provider to charge your chosen payment method. If a payment fails, we may suspend paid features after giving you 7 days' notice to update your details; your Account then continues on the Free plan.

10.10 Consumer rights. If you are a consumer with a legal right to cancel within a set period, we will honour it as the law requires. If Israeli consumer law applies to you:

• (a) you may cancel a purchase made online within 14 days of the purchase or of receiving these terms, whichever is later, and we refund you within 14 days, less a cancellation fee of no more than 5% of the price or ₪100, whichever is lower;
• (b) if you are a person with a disability, a senior citizen or a new immigrant, as defined in the Consumer Protection Law, 1981, and the purchase involved a conversation with us (including by WhatsApp or phone), you may cancel within four months on the same terms;
• (c) you may cancel an ongoing subscription at any time, and we stop charging you within 3 business days. You can cancel through the "Cancel a subscription" link at the bottom of every page of lomif.ai, in Credits & billing, by email to info@lomif.ai, by WhatsApp on +1 707 878 5664 or by phone on +972 2-540-5530; and
• (d) nothing in these terms limits rights you have under the Consumer Protection Law, 1981.

If you are a consumer in the EU or the UK, you may withdraw from a paid plan within 14 days of buying it, without giving a reason, using the "Withdraw from contract" function in Credits & billing or by writing to info@lomif.ai. If you asked us to start the paid plan within those 14 days, we may keep an amount in proportion to what you used before withdrawing. We refund the rest within 14 days of your withdrawal, to the payment method you used.

10.11 Refunds. If a plan is not for you, tell us within 14 days of your first payment for it: if fewer than 50 Credits from that payment have been used we refund it in full, otherwise we refund the unused part pro-rata. A Top-up pack is refundable within 14 days if none of its Credits have been used. These refunds are in addition to your rights under section 10.10. Refunds go back to the card you paid with, through our payment provider Tranzila, usually within 10 business days. Credits spent on actions that completed are not refundable. Email info@lomif.ai or write to us in the app with your order number.

10.12 Card payments. Card, Apple Pay and Google Pay payments are processed by Tranzila on its PCI DSS certified page; your card number never reaches us. The charge appears on your statement as Halawani Tech Plus, the business behind Lomif.ai. Where you choose to keep a card on file for renewals, Tranzila stores it as a token and we keep only the last four digits; you can remove it at any time in Credits & billing.

11. Availability and changes to the Service

11.1 We take reasonable steps to keep the Service available and secure, but we do not promise it will be uninterrupted or error-free, or that every Connected Platform feature will keep working.

11.2 Connected Platforms and AI providers may change or limit their features, models or prices at any time, which may affect the Service and the Credit cost of actions.

11.3 We may change or improve the Service, including what the Free plan includes. If we remove a core feature of a paid plan, we will give reasonable notice, and you may cancel and receive a pro-rata refund of prepaid fees for the unused period.

12. Warranties and disclaimer

12.1 We will provide the Service with reasonable skill and care.

12.2 Except as these terms expressly state, and to the extent the law allows, the Service and AI Output are provided "as is" and "as available", without warranties of any kind, including implied warranties of merchantability, fitness for a particular purpose or non-infringement. We do not promise any particular business result, reach, ranking or sales.

13. Liability

13.1 To the extent the law allows, neither party is liable to the other for indirect or consequential loss, or for loss of profits, revenue, goodwill or data, however caused.

13.2 To the extent the law allows, our total liability arising out of or relating to these terms or the Service is limited to the fees you paid us in the 12 months before the event giving rise to the claim, or USD 100 if you have paid nothing.

13.3 We are not liable for Your Content, for what you publish, send or say through the Service (including AI Output and automatic replies), or for the acts or omissions of Connected Platforms, or of AI providers except where they act as our sub-processors, for whom we remain responsible under section 6.

13.4 Nothing in these terms limits liability for fraud, wilful misconduct or gross negligence, for death or personal injury caused by negligence, for your payment obligations or your obligations under section 14, or for any liability that cannot be limited by law.

14. Your indemnity

14.1 You will defend and indemnify HT+ and its staff against third-party claims, fines, penalties and reasonable costs (including legal fees) arising from:

• Your Content;
• messages sent, calls answered or posts published through your Account;
• your breach of these terms, the law or a Connected Platform's terms; or
• the acts or omissions of your Authorised Users.

14.2 We will tell you promptly about any such claim, let you control its defence, and cooperate at your cost. You may not settle a claim in a way that imposes obligations on us without our written consent.

15. Suspension

15.1 We may suspend all or part of your Account if:

• you breach section 4 or 8;
• your use creates a security, legal or platform risk to us or others;
• a Connected Platform or a competent authority requires it; or
• payment is still overdue after notice under section 10.9.

15.2 Unless urgent action is needed to prevent harm or comply with the law, we will tell you first and give you a reasonable chance to fix the problem. We will restore access once the cause is resolved.

16. Termination

16.1 You may stop using the Service and close your Account at any time.

16.2 We may close your Account:

• on 14 days' notice, if you materially breach these terms and do not fix the breach within that time;
• immediately, for a serious or repeated breach of section 4 or 8, or where the law requires; or
• for any other reason, on at least 30 days' notice, refunding prepaid fees for the unused period and any unused Top-up Credits you paid for.

16.3 We may close a Free plan Account that has not been used for 12 months, after emailing you 30 days beforehand.

16.4 Sections 5.3, 5.6, 9, 12, 13, 14, 17, 19 and 20 survive the end of these terms. Section 6 continues to apply for as long as we hold End Customer data.

17. Your data when the Service ends

17.1 Before your Account closes, you can export your posts and customer data from the app.

17.2 You can delete all your data at any time from Credits & billing → Delete all my data (see Data deletion).

17.3 After deletion or Account closure, we erase Your Content from live systems within 30 days and from backups within a further 30 days, unless we must keep it to comply with the law (for example payment and tax records), resolve a dispute or enforce these terms. Unused Credits are lost when the Account closes, except as section 16.2 provides.

18. Changes to these terms

18.1 We may update these terms to reflect changes in the Service, the law or platform rules. The new date will appear at the top.

18.2 We will give at least 30 days' notice, in the app or by email, of changes that materially reduce your rights. Changes required sooner by law or a Connected Platform, or that only concern new features or the Free plan's allowance, may take effect earlier.

18.3 If you do not agree to a change, you may cancel before it takes effect and receive a pro-rata refund of prepaid fees for the unused period. Continuing to use the Service after that date means you accept the change.

19. Governing law and disputes

19.1 Before starting proceedings, a party must first raise the dispute in writing, and both parties will try in good faith to resolve it within 30 days.

19.2 These terms, and any dispute arising out of or relating to them or the Service, are governed by the laws of the State of Israel, without regard to conflict-of-law rules. The competent courts in Jerusalem have jurisdiction. If you are in Israel, you may also bring proceedings in the competent court for the place where you live or where your business is located.

19.3 Either party may seek urgent injunctive relief in any competent court.

19.4 If you are a consumer, you keep the protection of the mandatory laws of your country of residence and may bring proceedings in its courts.

20. General

20.1 Entire agreement. These terms (including the Data Processing Terms in section 6) and the plan details you accept are the whole agreement between us on their subject.

20.2 Severability. If a provision is found unenforceable, it applies to the greatest extent allowed and the rest stays in force.

20.3 No waiver. A failure or delay in enforcing a right is not a waiver of it.

20.4 Assignment. You may not transfer these terms without our written consent. We may transfer them to an affiliate, to a company we form to run the Service, or to a buyer of our business, with notice to you.

20.5 Force majeure. Neither party is liable for delay or failure caused by events beyond its reasonable control, such as outages or policy changes at Connected Platforms, AI providers or hosting providers, internet failures, hostilities, closures, strikes, natural disasters or government action. This does not excuse payment obligations.

20.6 Relationship. The parties are independent. Nothing in these terms creates a partnership, agency or employment relationship.

20.7 Notices. We may send notices to your Account email or in the app; you may send notices to info@lomif.ai. A notice takes effect when sent, unless the sender receives a delivery failure.

20.8 Electronic acceptance. Accepting these terms and receiving notices electronically satisfy any requirement that they be in writing.

20.9 Language. The Service is offered in several languages, and we may provide these terms in Arabic, Hebrew or another language. If versions conflict, the English version prevails, unless the law requires otherwise.

Contact

Halawani Tech Plus (HT+) · Licensed Dealer no. 207049065 · Baladi Mall, Beit Hanina, Jerusalem · info@lomif.ai · WhatsApp +1 707 878 5664 · Phone +972 2-540-5530